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Business Across Cultures (Culture for Business Series) by Fons Trompenaars

By Fons Trompenaars

Enterprise throughout Cultures is the keystone ebook within the tradition for enterprise sequence. It presents an outline of all matters tackled within the different books of the sequence. Its specific target is to supply executives with a cross-cultural viewpoint on how businesses meet the varied wishes of shoppers, traders and staff; to introduce the most rules in enterprise in a multicultural context; and to teach how all of them healthy jointly.

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It was originally established by the US Ministry of Defense, which was worried that South East Asian companies would become leaders in high end microchips. The institute that was formed forced the American sector to cooperate to beat the Japanese and Korean semiconductor industries. To cut a long story short, within five years Intel, AMD, and National Semiconductor almost destroyed the South East Asian semiconductor industry and yet they were originally competitors. It became possible to cooperate amongst the highly competitive organizations.

51 BUSINESS ACROSS CULTURES International computer chip project Two large companies, one American and the other Japanese, decided to work together to develop a computer memory chip 16 times more powerful than those already on the market. As the joint venture was the brainchild of the American company, it was decided that the Japanese researchers would move to the USA for the duration of the project. One of the first problems that arose was one regarding working space. While the Japanese were accustomed to working together in large, open rooms conducive to team work and the sharing of ideas, the American workspace was carved up into small individual offices.

The 65,000 managers who have answered the following question have revealed their response to this dilemma. Two people were discussing ways in which one could improve the quality of life. ” With which of the two answers do you agree most? 7 shows the percentage of people who chose answer “a” (individual freedom) We all go through these cycles, but starting from different points and conceiving of them as means or ends. The individualist culture sees the individual as the end and improvements to collective arrangements as the means to achieve it.

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