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Business Architecture Management: Architecting the Business by Daniel Simon

By Daniel Simon

This e-book offers a accomplished evaluation of firm structure administration with a selected concentrate on the company features. whereas contemporary methods to company structure administration have dealt ordinarily with elements of data know-how, this e-book covers all components of commercial structure from enterprise motivation and types to enterprise execution. The ebook presents examples of the way architectural considering will be utilized in those parts, hence combining various views right into a constant complete. In-depth reviews from end-user agencies aid readers to appreciate the summary techniques of industrial structure administration and to shape blueprints for his or her personal expert technique. enterprise structure execs, researchers, and others operating within the box of strategic enterprise administration will take advantage of this complete quantity and its hands-on examples of profitable company structure administration practices.

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Extra info for Business Architecture Management: Architecting the Business for Consistency and Alignment

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Second, a target component can link brand identity with corporate vision (Hatch and Schultz 2001b). Hence, the brand identity reflects a brand’s characteristic elements for which it stands internally and should stand facing any external parties. However, it must be noted that it does not constitute an ideal. Taking into consideration the specific company situation an initial ideal concept of brand identity should be projected in this process. Following the comparison with the actual situation, though, this ideal concept has to be streamlined to a feasible target concept (Wiedmann and Schmidt 1997).

23 • Legally Yours, specializing in legal expense insurance It was formed to take advantage of numerous synergies between the three organizations, which now represent the main divisions of ArchiSurance. While the three pre-merger companies sold different insurance products, they shared several similarities in their business models. All three sold directly to consumers and small businesses, predominantly through the web, email, telephone, and postal mail channels. They were based in modern office complexes in major metropolitan areas.

The latter was becoming increasingly important, as the geographical and emotional distance between manufacturer and customer was growing in the course of the progressing industrialization. More and more the brand’s role evolved into a pledge for the merchant’s good standing. Later on, during the economic growth in the first half of the twentieth century the number of branded products that was on offer had increased and consequently business sciences started investigating the newly experienced brand as such.

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